Discussion about this post

User's avatar
TOB's avatar

As a patient, I fear that the slide into "provider" or "primary care practitioner" as the term promulgated by insurance companies and government bodies is a bit of sleight of hand to hide the fact that it's very, very hard to see an actual MD or DO these days.

Deepak Sirdeshmukh's avatar

Adam and Dr. Huddle —

I just read Adam's Substack piece sharing Dr. Huddle's original note, and wanted to capture some thoughts before the tasks of the day got away from me.

Part of my background is researching trustworthiness and trust across industries, with articles published in several outlets.

I recently wrote a piece titled "For Anthropic, Pragmatism Is the More Trustworthy Position," arguing that Anthropic's values-driven stance — rather than a pragmatic stance that balances values and viability — is actually the less trustworthy posture. It is here, if you are interested. https://medcitynews.com/2026/03/for-anthropic-pragmatism-is-the-more-trustworthy-position/

Customers and other stakeholders fully expect business entities to look after themselves by achieving a fair return for their services. When a service is genuinely unique and highly value-added, customers don't begrudge a substantial return — Apple and Google come to mind.

1. The parallel with physicians is obvious to me. Patients understand that doctors enter a profession where earning well enough to support themselves and their families is a reasonable expectation. Patients are also well aware that practices and healthcare systems are not charities; the signals are clear that they need to acquire and retain patients who can help cover costs and sustain operations.

2. There is also evidence that satisfied, loyal customers actively want their providers — restaurants, hardware stores, airlines — to do well and stay in business. It is not uncommon for regulars to send as much business as possible to a favorite neighborhood café, and to encourage others to do the same, precisely because their continued patronage serves their own interests too.

3. Finally, the ACP's stance implies that for-profit firms and individuals are somehow lesser entities. That is wrong on too many counts to fully address here. Hardworking people and firms that earn a reasonable — and perhaps more than reasonable — profit for their sustenance and long-term stability need not be vilified in a free-market society.

In sum, the ACP's position rests on shaky logical ground. Words and labels matter — I have my own views on that. But "provider," I would argue, is not a pejorative. It can describe a trustworthy, health-sustaining physician who is also ensuring that their family is cared for and that they can remain in practice to serve patients over the long term.

Thanks for reading.

Best regards, Deepak

27 more comments...

No posts

Ready for more?