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M Makous's avatar

In actual practice, the researchers must inform the subject "You have a 50-50 chance of getting a placebo v the real drug. The placebo is a dummy pill with no medication.. Neither of us knows which one you are taking." Thus, the researcher has undermined the very point of a placebo, which is to fool the recipient. In a placebo controlled study, the point of the placebo is to REMOVE the placebo effect from the active medication, not to study the placebo effect itself.

A true placebo has to fool the patient: "This pill is the latest medication with powerful effects that studies have shown to be particularly effective in treating your [condition]. It is quite safe with no known side effects or interactions." The prescriber should have much gravitas with a confident reassuring tone. This bold falsehood is at the heart of a placebo, and could not pass an ethics board. Hence, we never see a bona fide medical study on the placebo effect.

(In my understanding, the essence of social psychology is a combination of placebo/nocebo effects, so there are probably lots of non-medical studies looking at some form of placebo and their effect on social behavior.)

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JohnM543's avatar

Awesome work, now look at how "placebo" arms are used in vaccine trials...

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