I remember being told in residency of a brilliant article (which I cannot find) that asked doctors what value of gift would cause *other doctors* to modify their prescribing behavior. My recollection was that the answer was about $20 in (roughly) 2000.
We used to have drug rep lunches in the olden days and I actually liked one of the drug…
I remember being told in residency of a brilliant article (which I cannot find) that asked doctors what value of gift would cause *other doctors* to modify their prescribing behavior. My recollection was that the answer was about $20 in (roughly) 2000.
We used to have drug rep lunches in the olden days and I actually liked one of the drug reps (who left the biz to become a high school science teacher). He hawked wellbutrin. I also remember hearing about victoza for the first time from a drug rep. My office mate said that he had sometimes had reps say "Can you make a committement to rx XYZ once before I come back?" I never had that level of hard sell.
I remember when the atypical femur fractures in bisphosphonate info first came out, asking our drug rep about it. I wish I had had a cell hpone w a camera to record her response. Her eyes got wide and she tilted her perfectly coifed head to the side, "MY DRUG being *bad* for the bones ever? No, I've never heard anything about that!"
Writing this out has made it clear to me how very old I am. A lot has changed, at least in primary care.
I remember being told in residency of a brilliant article (which I cannot find) that asked doctors what value of gift would cause *other doctors* to modify their prescribing behavior. My recollection was that the answer was about $20 in (roughly) 2000.
We used to have drug rep lunches in the olden days and I actually liked one of the drug reps (who left the biz to become a high school science teacher). He hawked wellbutrin. I also remember hearing about victoza for the first time from a drug rep. My office mate said that he had sometimes had reps say "Can you make a committement to rx XYZ once before I come back?" I never had that level of hard sell.
I remember when the atypical femur fractures in bisphosphonate info first came out, asking our drug rep about it. I wish I had had a cell hpone w a camera to record her response. Her eyes got wide and she tilted her perfectly coifed head to the side, "MY DRUG being *bad* for the bones ever? No, I've never heard anything about that!"
Writing this out has made it clear to me how very old I am. A lot has changed, at least in primary care.