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Michael Buratovich, Ph.D's avatar

Direct to consumer advertising also fails to disclose the incredible cost of these medications. They also do not provide a true understanding of what the indications are for these medicines. Self-diagnosis is usually incorrect. Grabbing onto an advertised drug can be horrific for the patient who should depend upon the wisdom and clinical experience of their doctor who knows what works and what does not for their condition. Their doctor is also committed to treating them as an individual, which the commercials do not convey. DTC advertising should be banned. It turns the patient into a professional with no training, which is a deadly combination.

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